Showcase Marketing Associates Inc.
We bring the training to you!
Showcase marketing has 2 mobile training trailers fully equipped with Westbury Railing and several of our other product lines.
For over 20 years, Showcase Marketing has been developing relationships between manufacturers and distribution/dealers.
Decking Solutions
We represent 4 major decking products.
- Westbury Railings.
- NewTechWood composite Decking and Siding
- MOSO X-treme Bamboo
- Americana Thermally treated decking and siding.
Entry Door Solutions
Showcase is proud to represent two excellent door manufacturers.
- GlassCraft Doors
- Signature Custom Wood Doors
Exterior Solutions
We also rep exterior shutters.
- Atlantic Premium Shutters.
Waterproofing Solutions
Representing Protecto Wrap building membranes and tapes.
- Super Stick Window Tape
- Dual Guard Threshold Tape
- Extreme Self-adhered Ice & Water Guard
Flexible Moulding Solutions
Representing Resinart .
- Specializing in Duraflex flexible mouldings
Doing the right thing, at the right time.
With over 70 years of combined management and sales experience, we work to add value in all that we do!
Our Skills
We excel at organizing our time, thus adding value to our relationships with manufacturers, architects, distributors, builders and property owners.
Experience
Our experience in the industry is instrumental in suggestions for new products, applications, and/or designs. The Showcase team brings a vast amount of experience to the building market. With over 50 years of combined business related experience and 40 years of combined experience in the building industry, we know our markets, our customers, and keep our eyes open for new trends.
Professionalism
SMA will professionally present our manufacturers' company and their products, exceeding expectations, with targeted marketing plans and programs all done with the highest level of ethical standards.
Communication
SMA’s associates are an extension of each principal and enhance communications with our customer base, including: product questions, lead referral, pricing, and troubleshooting. SMA constantly works together with our principals to keep them informed.
Awesome Customer Support
We go the extra mile, serving all those involved in the sale process. Showcase has a long-term success perspective and we focus on principals and our customers who share that business model.
Training
The Showcase team participates in all of our manufacturer's product training courses. We then take that knowledge to architects, builders, distributors, dealers, and even to home owners so that the best decision for their needs can be made. We also participate in leading AIA CEU courses with architects through both online and face to face LnL courses.

The Showcase Team
Roger purchased Showcase Marketing in March 2001. He currently manages western Ohio, Kentucky, and West Virginia territories. Prior to purchasing Showcase Marketing, Roger worked as a management consultant to the construction and building trades industry and has held other management positions within the building materials industry. Roger’s prior experience also includes eight years' experience with Payless Cashways Building Materials (Furrow Building Materials) as a sales and management trainer supporting 44 retail sales units in Michigan, Ohio, and Kentucky and surrounding states. Roger’s extensive sales, training and management experience is complimented by a B.S. degree from Youngstown State University. Roger is based in Troy, Ohio. (Ohio, Kentucky, West Virginia) roger@showcase-marketing.net
David has worked in a variety of skilled labor positions in both interior and exterior, residential and commercial construction. He brought his knowledge and experience of building materials to Showcase Marketing in 2000 and managed his territory for 13 years, 2000-2013. David left Showcase to pursue opportunities in healthcare after attending Ivy Tech College and becoming a licensed Registered Nurse. He joined an industry leading manufacturer and distributor of medical supplies, Medline Industries. He was with Medline for 6 years managing a team of 30 field employees. David is thrilled to be back with Showcase Marketing Associates. David will service and support our Indiana, Michigan, Illinois, Minnesota, and Wisconsin Territories.
As a veteran of the US Navy, Sean brings a high degree of professionalism, maturity and a dedicated work ethic to Showcase Marketing Associates, Inc. Complimenting his military experience, Sean brings 21 years of professional sales and service experience to Showcase having worked in both the residential and commercial divisions of ADT Security. He excelled in both divisions and advanced to lead technician. As the lead technician, Sean took on the added responsibilities of developing and training new hires, served as expert counsel for his peers, and was the ADT local liaison between management and employees. His sales experience, service and support focus, and performance mindset will further strengthen the “added value” and commitment that Showcase brings to our trade partners. We welcome Sean to the Showcase Team. Sean will service and support our Illinois, Michigan, and Western Kentucky territories.
Jeff began his career in the building industry in 1989 with a large national home improvement chain based out of Pennsylvania. There he gained experience in sales and all the basic building techniques, nomenclature, and blueprint reading. He managed a store for them until 1999 when he moved on to another opportunity. In 2001 he began working as a territory rep in Ohio for a Nationally recognized millwork distributor. This addition experience gave him a valuable background of windows and doors. While growing his customer base he developed many lifelong friendships in the process. In 2013 he joined the Showcase team. "I have been blessed to work for Roger over the past 8 years and am now able to put all this related experience to work" Jeff provides service and support to the Eastern Ohio, Western New York, and Pennsylvania territories.
